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idtreehouse offers effective marketing and design solutions to small and mid-sized businesses. We believe that most enterprises can go from 'good' to 'great' by communicating the answer to one simple question through their online and print marketing collateral. Why should you choose us over the competition? Simple, right? We believe that communicating your difference can... make all the difference!

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5 Ways To Make E-mail Marketing Work For Your Business

E-mail marketing is one of the most effective and inexpensive ways to market. It is a fantastic way to build loyalty, advertise new products or sales, educate and engage your audience. Sounds great, right? Well, there are a few simple rules to follow when planning your campaigns that can help maintain and increase the size of your e-mail database.

Study Metrics

The metrics garnered from e-mail campaigns are like gold so treat them as such! Analyzing the behavior of your database and then adjusting your next blast accordingly can be a sure-fire way to increase the success of your e-mail marketing efforts. Some key metrics I always assess are ‘open rates’, ‘click-through rates’, ‘conversion rates’ and ‘unsubscribe rates’. By looking at these numbers and adjusting your content, subject line or frequency, you can dramatically improve the success of each campaign.

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