Competitive Analysis
Exploration of key competitors can provide context when strategizing any design project. In the schematic phase of the process, we make implementation recommendations on the competitive environment we see the brand being used in. Analyzing key competitors can also offer great insights into proper market positioning such as:
- How to maintain your competitive advantage
- Identifying best online practices
- Designing superior user experience
- Focused strategic direction
Branding
Establishing your corporate identity is more than just logo design. The goal is to have your brand become top of mind when someone is considering your product or service. This recognition does not come without carefully considering visual impact, message, color, shape and clarity. Our job is to create a visual identity that speaks volumes without saying a word.
Need Marketing Collateral?
Business Cards, Brochures, Print Ads, Annual Reports, Postcards, Web Banners, Signage, e-mail marketing templates, social media buttons… yes, we do that.
Online Experience
Your website should provide a positive user experience and offer serious insights into your brand. In addition to communicating your product or service, your online environment can also become an interactive platform for increasing brand loyalty. Think live twitter feeds, share tabs, video tutorials, integrated blogging software, photo galleries, database management, and e-commerce. All of these interactions can ultimately add up to customer conversions.Your website should become a venue to capture e-mails and to grow your customer database, your most valuable marketing asset. Check out our article on the benefits of e-mail marketing . We think the same attention should be paid to your www address as is paid to your street address!
Website Optimization
So you have a website… now what? Do you come up on first page search results for organic keywords that relate to your product or service? That’s where implementing a strategic SEO (Search Engine Optimization) campaign comes into play. Embedding analytics code into each of your web pages is great practice. You can use this data to assess visitor behavior, trending, popular pages and see what keywords are commonly used to organically find your site. This information, in addition to metrics gathered in the analysis phase from competitor research, is in turn used to optimize your site to improve your positioning on popular search engines like Google.
We have also implemented SEM (Search Engine Marketing) campaigns for clients in highly competitive markets to improve visibility immediately including paid campaigns on popular search engines, Facebook and paid link buttons on relevant websites. We compare not optimizing your website to buying a designer dress, and washing it on your machine’s cotton cycle rather than dry cleaning. Yikes, right?